Since its inauguration to date, sample home of The Zei project has attracted a large number of customers and foreign investors, and many of them have quickly pre-ordered products. The reason is that the project has low initial investment cost, but outstanding rental yield. According to Neil MacGregor, CEO of Savills Vietnam, said that transactions with foreigners have grown beyond expected, and occupied 30pct of high-end property projects launched to the market. With a rental profit of 5pct, this is clearly a very attractive investment channel compared to declined profits in other projects in the same area. Not only having high rental yield, early owning a high-end apartment at the project will also enable buyers to avoid price increase. According to CBRE Vietnam’s report on Hanoi real estate market in Q1-2019, average sales price of high-end apartments in primary market will increase slightly by 1pct on-year.